About
Dynamic Content Strategist and SEO Copywriter with over 8 years of experience driving engagement and brand visibility for global platforms like Alibaba.com and U.S. News. Expertly manages complex projects, leverages deep research and advanced editing skills to produce high-quality, SEO-optimized content, and consistently delivers compelling narratives that resonate with diverse audiences and achieve measurable results.
Work
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Summary
Led content creation and SEO optimization for Alibaba.com, driving engagement and enhancing brand visibility through strategic content development and cross-functional collaboration.
Highlights
Authored 50+ informative blog posts on industry trends, enhancing Alibaba.com's thought leadership and audience engagement.
Collaborated with SEO specialists to implement keyword strategies, significantly improving website copy visibility and organic search rankings.
Managed 5+ concurrent content projects, consistently delivering high-quality materials ahead of or on strict deadlines.
Elevated content creativity by tailoring messaging to diverse audiences and integrating multimedia elements like images and videos.
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Summary
Provided comprehensive writing and editorial support in a high-volume, fast-paced media environment, producing engaging and error-free content.
Highlights
Produced a high volume of public-facing content under tight deadlines, maintaining exceptional quality and consistency for a leading entertainment platform.
Applied advanced writing, editing, and proofreading skills to ensure 100% error-free and highly engaging content across diverse formats.
Crafted and refined visually impactful content and programs, consistently delivering captivating narratives that resonated authentically with target audiences.
Ensured editorial excellence by rigorously proofreading and editing content for grammar, consistency, and adherence to AP style guidelines.
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Summary
Authored compelling and unbiased data-driven content, including news scripts and comprehensive reviews, for a prominent national news publication.
Highlights
Authored concise and compelling news scripts, consistently delivering high-quality content under strict daily deadlines for a national audience.
Developed data-driven, unbiased reviews of consumer products and services, contributing to informed purchasing decisions for millions of readers.
Produced comprehensive 360-degree review content, detailed guides, and informative profile pages, enhancing user understanding and engagement.
Maintained editorial integrity and reader trust by thoroughly fact-checking multiple sources to ensure honesty and authenticity of all published content.
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Summary
Optimized content for SEO and managed client projects, driving improved search rankings and facilitating informed purchasing decisions through extensive research.
Highlights
Improved SEO performance by implementing strategic keyword usage, meta descriptions, and alt image tags, contributing to higher search rankings.
Crafted compelling content across diverse sectors, including Fintech, Health & Fitness, Hygiene, and Parenting, engaging broad audiences.
Managed and tracked 10+ client projects monthly using custom Excel spreadsheets, ensuring timely delivery and adherence to deadlines.
Conducted extensive product and brand research, providing data-driven insights that informed content strategy and facilitated consumer purchasing decisions.
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Summary
Developed targeted brand messaging and media outreach strategies, driving audience engagement and aligning with client brand identities.
Highlights
Customized brand messaging to precisely target audience segments, significantly increasing interest and driving engagement.
Produced high-impact advertising copy for online platforms, consistently aligning content with diverse brand identities and personalities.
Collaborated with cross-functional teams to develop and execute comprehensive short and long-term media outreach strategies.
Monitored copywriting campaign performance and analyzed data to identify key areas for improvement, optimizing future content strategies.
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Summary
Managed the editorial workflow, ensuring content quality, accuracy, and adherence to style guidelines for a diverse team of writers.
Highlights
Oversaw the editorial process, making critical revisions and approving final versions of written pieces for publication.
Conducted thorough reviews of articles, ensuring impeccable grammar, syntax, accuracy, and adherence to stringent quality standards.
Provided constructive feedback and guidance to a team of writers, fostering collaborative improvements in content quality.
Supported internal web contributors with CMS (WordPress) assistance, optimizing content publishing workflows.
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Summary
Crafted engaging blog articles and promotional materials, collaborating with partners to enhance event attendance and optimize content for diverse media.
Highlights
Developed engaging blog articles based on thorough research, enhancing the company's online presence and thought leadership.
Partnered with internal and external stakeholders to strategize and implement impactful content initiatives.
Increased event attendance by creating compelling brochures and materials for sales prospecting events.
Optimized and repurposed existing content for various media platforms, maximizing reach and engagement.
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Summary
Produced high-quality B2B/B2C acupuncture content, collaborating with creative teams and conducting thorough research to deliver engaging and error-free articles.
Highlights
Achieved 98% productivity and 100% quality rate in producing specialized B2B/B2C acupuncture content.
Collaborated with the creative director and copywriting department to brainstorm and develop innovative topics and compelling narratives.
Conducted comprehensive research on assigned topics, ensuring factual accuracy and depth in all articles.
Applied advanced writing, editing, and proofreading skills to deliver engaging and error-free content consistently.
Languages
English
Skills
SEO Research & Optimization
SEO, Keyword Research, Search Engine Optimization, Content Optimization.
Creative Writing & Editing
Creative Writing, Editing, Copyediting, Content Creation.
Marketing, Advertising & PR
Marketing Strategy, Advertising Copy, Public Relations, Brand Messaging.
Copywriting & Blogging
Copywriting, Blog Writing, Article Writing, Web Content.
Fact-Checking & Proofreading
Fact-Checking, Proofreading, Quality Assurance, Accuracy.
Content Strategy
Content Strategy, Content Development, Content Planning.
Project Management
Project Management, Deadline Management, Workflow Optimization.
Multimedia Integration
Multimedia Content, Image Integration, Video Integration, Graphics.
Content Management Systems
WordPress, CMS, Content Publishing.
Productivity Tools
Microsoft Word, Google Docs, SharePoint, Microsoft Excel.
Data Analysis
Data Analysis, Performance Monitoring, Insights Generation.
Cross-functional Collaboration
Team Collaboration, Stakeholder Management, Interdepartmental Communication.
Research
Thorough Research, Market Research, Product Research.
Editorial Workflow Management
Editorial Workflow, Content Approval, Style Guide Adherence.
AP Style
AP Style, Grammar, Punctuation, Consistency.